Leads
456
Week 1 volume
Bookings
106
23.2% vs 35% benchmark
Shows
76
71.7% vs 85% benchmark
Enrollments
11
14.5% show-to-enroll
Weekly Target
91.7%
11 of 12 enrollments
Admissions Funnel
Leads456
100%
Bookings106
23.2% Target 35%
Shows76
71.7% Target 85%
Enrollments11
14.5% Target 25%
At benchmark performance, 456 leads would support roughly 160 bookings, 136 shows, 34 enrollments and ~26 starts.
Management Alerts
Booking generation below benchmark23.2% actual vs 35% benchmark.
Show attendance below benchmark71.7% actual vs 85% benchmark.
Adviser closing below benchmark14.5% actual vs 25% benchmark.
Data reconciliation requiredSales Plan and Info Session Tracker differ slightly on bookings/shows.
Office Performance
Week 1| Office | Bookings | Shows | Show Rate | Enrollments |
|---|---|---|---|---|
| Calgary | 39 | 29 | 74.4% | 8 / 8 |
| Cairo | 67 | 47 | 70.1% | 3 / 4 |
Office Action
Cairo show-rate intervention67 bookings should generate ~57 shows at benchmark; actual 47. Review confirmations, reminders, qualification and no-show recovery.
Calgary attendance improvement39 bookings should generate ~33 shows at benchmark; actual 29.
Appointment Setters
Booking-to-show benchmark: 85%| Setter | Bookings | Shows | Show Rate | Status | Primary Action |
|---|---|---|---|---|---|
| Princess | 19 | 16 | 84.2% | Near target | Use as best-practice workflow |
| Haidy | 14 | 11 | 78.6% | Watch | Improve confirmation discipline |
| Nour | 20 | 14 | 70.0% | Below | Review six no-shows |
| Shahd | 22 | 15 | 68.2% | Below | Qualification + commitment quality |
| Rahel | 20 | 13 | 65.0% | Below | Priority no-show coaching |
| Alia | 11 | 7 | 63.6% | Below | Review booking quality first |
Old Lead Reactivation Capacity
660
Unit old-contact target / week
91-120
Start with youngest unworked old cohort
Fixed lists
No random lead selection
Rotation: 91-120 → 121-150 → 151-180 → 181-210 → 211-240 → 241-270 → 271-300 → 301-330 → 331-365 → 365+. Finish each cohort before moving backward.
Setter Weekly List Targets
| Cairo Setter 1 | 150 |
| Cairo Setter 2 | 150 |
| Cairo Setter 3 | 150 |
| Calgary Setter 1 | 105 |
| Calgary Setter 2 | 105 |
Adviser Performance
Show-to-enrollment benchmark: 25%| Adviser | Shows | Enrollments | Conversion | Status | Action |
|---|---|---|---|---|---|
| Akshay | 15 | 4 | 26.7% | Above target | Use successful calls for playbook |
| Taron | 13 | 2 | 15.4% | Below | Closing + objections |
| Karine | 17 | 2 | 11.8% | Below | Review 17 sessions before adding volume |
| Khalaf | 11 | 1 | 9.1% | Below | Consultation/close review |
| Menna | 12 | 1 | 8.3% | Below | Objection review |
| Usama | 9 | 0 | 0% | Priority | Immediate pipeline review |
| Ali | 3 | 0 | 0% | Small sample | Monitor to 8-10 shows |
Daily Older Pipeline Requirement
10
Old-pipeline follow-ups / adviser / day
50
Per adviser / week
3
Previous shows / day
7
Applications, finance, meaningful calls, setter reactivations
Program Booking Health
Lead-to-booking benchmark: 35%Priority marketing/program review: BAM, MOA and CSW. PA/AP need optimization rather than overhaul.
Lead Aging vs Enrollment
June-Aug matched enrollment cohortEnrollment Share by Original Lead Age
0-7 days
62.7%
8-14 days
9.5%
15-30 days
6.3%
31-60 days
4.0%
61-90 days
0.8%
90+ days
16.7%
90+ Day Trend
Old-database enrollment is persistent and slightly increasing. Strategy: protect 0-7 days, automate the weak middle, systematically reactivate 90+ days.
Management Action Board
Owners and next actionsOwner
Action
KPI
Priority
Admissions Manager
Protect fresh lead SLA; publish fixed 90+ lists; reconcile handoffs and data.
35% / 85% / 25%
Critical
Marketing Lead
Review BAM/MOA/CSW quality; track 30/60/90-day attribution and old-lead resubmissions.
Lead quality
High
Appointment Setters
Work 660 old contacts/week from fixed chronological batches without hurting fresh lead speed.
660/week
High
Advisers
Complete 10 high-intent old-pipeline follow-ups/day and improve closing toward 25%.
10/day
High